Our client is a leading non-alcoholic craft beverage company on a mission to change the way people think about beer. Their products offer premium taste, clean ingredients, and a lifestyle that celebrates balance and well-being, allowing consumers to enjoy the social experience of drinking without the downsides of alcohol.
Location:
Fully Remote | 9 AM – 5 PM EST
Role Overview
The Graphic Designer will create visually compelling digital assets that drive engagement and conversions across web, social, and email channels. This role requires a balance of creativity and strategic thinking, combining storytelling, conversion-focused design, and brand consistency.
The ideal candidate is fluent in Adobe Illustrator, Photoshop, Figma, and Canva, with a strong grasp of design psychology, layout, and visual hierarchy. They will work closely with the marketing team to translate ideas into cohesive, high-performing visuals that elevate brand presence and deliver measurable results.
Key Responsibilities
Design & Content Creation
– Design social media graphics, web banners, email templates, and digital marketing assets aligned with brand identity.
– Create carousels, hooks, and conversion-driven layouts optimized for engagement and performance.
– Produce YouTube thumbnails, product visuals, and other marketing collateral that attract attention and encourage interaction.
– Translate creative briefs into high-quality, on-brand design deliverables.
– Ensure all designs meet brand guidelines and maintain a cohesive, premium visual identity.
Marketing Collaboration
– Partner with the marketing team to develop visually engaging, mobile-responsive Klaviyo email designs.
– Contribute creative ideas to campaign strategy, balancing aesthetic appeal with conversion goals.
– Apply CRO (Conversion Rate Optimization) principles to improve design effectiveness.
– Maintain a consistent brand voice and identity across all design touchpoints.
Technical & Creative Skills
– Demonstrate proficiency in Adobe Illustrator, Photoshop, Figma, and Canva.
– Apply strong typography, layout, and color theory principles to every project.
– Use an understanding of design psychology and user behavior to inform creative decisions.
– Familiarity with Klaviyo and basic HTML/CSS for email design is a plus.
– Write clear, visually effective captions or text overlays when needed.
Qualifications
Experience
– 2+ years of experience in graphic design, preferably within the FMCG industry.
– Proven portfolio of high-quality, conversion-focused digital design work.
– Experience designing for multiple platforms, including social media, email, and web.
Skills
– Strong understanding of branding and visual identity systems.
– Excellent communication and project management abilities.
– Highly organized, efficient, and detail-oriented with a collaborative mindset.
– Ability to balance creativity with performance-driven design execution.
What Success Looks Like
– Delivery of visually stunning, high-converting designs that align with brand strategy.
– Increased engagement and conversion rates across digital platforms.
– Seamless collaboration with the marketing team and consistent creative excellence across campaigns.
Opportunity
This is an opportunity to join a growing brand that’s redefining the beverage industry. You’ll have creative ownership of impactful projects, collaborate with passionate storytellers, and see your work come to life across digital platforms that inspire a modern, mindful community. Apply now!
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
– Fill in the application form
– Record a video showcasing your skill sets
To apply for this job please visit jobs.ashbyhq.com.