Our client is redefining comfort and confidence through underwear designed to empower. Their products are made for movement, support, and self-expression, building a brand that champions inclusivity, authenticity, and bold individuality.
Location
Fully Remote, 9 AM – 5/6 PM EST
Role Overview
The Influencer Marketing Specialist will play a key role in managing and scaling the client’s influencer marketing strategy. This role owns the entire influencer lifecycle, from sourcing and vetting creators to negotiating partnerships, tracking performance, and optimizing results.
You’ll work closely with the Social Media Director and collaborate with creative and brand teams to bring influencer-driven storytelling to life. The ideal candidate thrives in a fast-paced DTC environment, understands the modern influencer landscape (especially TikTok), and balances creativity with analytical thinking.
Key Responsibilities
– Source, vet, and onboard micro-influencers (1–10K followers, up to 50K max) across TikTok, Instagram, and YouTube.
– Own end-to-end influencer campaigns, from outreach and negotiation to briefing, execution, and reporting.
– Develop and maintain long-term relationships with creators aligned with the client’s brand values.
– Use influencer CRM software (e.g., Aspire or similar) to manage databases, communications, and performance tracking.
– Coordinate product gifting and ensure timely deliveries.
– Track and analyze KPIs, including affiliate performance, conversions, organic revenue, and engagement.
– Report campaign insights and optimize future collaborations based on performance data.
– Stay current on creator trends, UGC styles, and emerging platforms.
Qualifications
Experience
– 1–3+ years in influencer marketing or DTC social strategy.
– Proven ability to manage micro-influencer programs and measure ROI.
– Experience with e-commerce or fashion/lifestyle brands is a plus.
– Experience with TikTok is preferred (but not required).
– U.S. e-commerce experience.
– Experience negotiating contracts.
Skills
– Strong communication, negotiation, and organizational skills.
– Confident using influencer CRM tools (Aspire or similar).
– Ability to handle ~100 outreach/day.
– Deep understanding of social media and influencer culture, ideally TikTok and influencer culture.
– Comfortable working independently while collaborating cross-functionally.
– Passionate about body positivity, inclusivity, and women-led brands is a plus.
Opportunity
This is an exciting opportunity to take ownership of influencer strategy and build authentic relationships that amplify the brand’s mission. You’ll help shape how our client connects with creators, drives performance, and grows its digital presence through meaningful, data-informed partnerships. Apply now!
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
– Fill in the application form
– Record a video showcasing your skill sets
To apply for this job please visit jobs.ashbyhq.com.