Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to help enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role, and the ideal candidate will have strong HubSpot experience, a track record in SaaS/technology marketing, and a keen understanding of LinkedIn as a key social platform for business growth.
Location:
Fully Remote (Work from Home), 9 AM – 5 PM EST
Role Overview:
As a Marketing Specialist, you will be responsible for creating, deploying, and optimizing content across digital platforms, focusing on LinkedIn and HubSpot to drive engagement and lead generation. You will help build a content strategy that aligns with the company’s goals and target audience, primarily in the SaaS/technology B2B space.
Key Responsibilities
– Content Creation & Deployment: Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation.
– HubSpot Management: Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. Experience with HubSpot certifications will be highly valued.
– B2B Content Strategy: Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS/technology space.
– Social Media (LinkedIn): Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience.
– Collaboration: Work closely with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals.
– Analytics & Reporting: Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement.
What Success Looks Like
– Targeted, Engaging Content: Creation of well-crafted, on-brand content tailored to the B2B space, particularly within SaaS and technology sectors.
– Effective HubSpot Use: Utilization of HubSpot to streamline campaigns, manage workflows, and generate qualified leads.
– Consistent LinkedIn Presence: Active and consistent presence on LinkedIn, driving engagement and contributing to business growth.
– Content-Driven Lead Generation: Engaging content that nurtures leads and drives conversions, with measurable success metrics across campaigns.
Qualifications
– Experience:
– 2+ years of experience in marketing, with a focus on B2B content creation and deployment.
– SaaS/technology industry experience is a strong plus.
– Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation.
– Proficient in LinkedIn marketing—experience running campaigns, optimizing content, and engaging with the business community.
– Skills:
– Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences.
– Strong experience with HubSpot for content management, email marketing, and campaign tracking.
– Experience with collaboration tools such as Slack, Zoom, and Teams.
– Knowledge of SEO, lead nurturing, and B2B sales funnels.
– Traits:
– Creative, strategic thinker with a focus on measurable results.
– Organized, deadline-driven, and able to manage multiple projects simultaneously.
– Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience.
– Comfortable working in a remote, distributed team environment.
The Opportunity
This is an exciting opportunity to be part of a forward-thinking company that’s shaping the future of employee performance and engagement. As a Marketing Specialist, you will have a direct impact on how the company connects with its audience, creates value-driven content, and drives growth through strategic marketing efforts. If you are ready to take the next step in your career and contribute to a dynamic team, we’d love to hear from you.
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
– Fill in the application form
– Record a video showcasing your skill sets
To apply for this job please visit jobs.ashbyhq.com.