Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.
Location
Fully Remote | 9 AM – 5 PM EST
Role Overview
Our client is seeking a results-driven Paid Media Specialist to manage day-to-day paid media channels, including Meta, TikTok, and other platforms, while driving strategy and optimization. The ideal candidate has deep Paid Social expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.
Key Responsibilities
– Campaign Execution & Optimization
– Execute and optimize paid social campaigns across Meta, TikTok, and other relevant platforms
– Build ads and campaigns to acquire new customers
– Develop and maintain a rolling test-and-learn roadmap across paid social, including audience targeting, bidding strategies, placements, landing pages, ad formats, funnel sequencing, and offer/messaging strategy
– Creative Collaboration
– Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content
– Provide strategic direction and feedback to creative partners, including external agencies and in-house teams
– Conduct creative testing and optimize based on platform best practices
– Analysis & Reporting
– Analyze campaign results and creative performance to drive insights and future planning
– Communicate results, trends, and insights clearly to internal stakeholders and leadership
– Platform & Industry Engagement
– Build and maintain strong relationships with platform ad partners to gain access to alpha/beta tests and emerging product opportunities
– Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends
– Additional Paid Marketing responsibilities as needed
Qualifications
– Experience
– Bachelor’s Degree in Business Administration, Marketing, or related field experience
– 1–2+ years of experience managing Meta and TikTok Ads in ecommerce, preferably with agency or in-house.
– Expertise with Meta Business Manager and TikTok Seller Central
– Proficiency with Shopify
– Experience optimizing creative strategy
– Experience in a start-up or growth company preferred
– Ability to efficiently manage and prioritize multiple projects with cross-functional teams
– Detail-oriented, organized, and strong follow-through
– Strong time management skills and sense of urgency
– Skills
– Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments
– Strong oral and written communication, interpersonal capabilities with internal and external partners
– Natural problem solver with positive attitude
– Unquestionable ethics
– Passion for the wellness community and herbal medicine with vision for innovative consumer connections
What Success Looks Like
– Execute and optimize paid social campaigns that drive measurable growth and customer acquisition
– Maintain a robust test-and-learn roadmap that continuously improves performance across platforms
– Deliver actionable insights through thorough analysis of campaign and creative performance
– Collaborate effectively with creative and cross-functional teams to produce high-performing campaigns
– Stay ahead of platform trends, emerging features, and industry best practices
Opportunity
This is your chance to take full ownership of paid social campaigns for a fast-growing wellness ecommerce brand. You’ll work remotely with a passionate, collaborative team, influence creative strategy, and drive measurable growth across Meta, TikTok, and other channels. If you want to make a real impact while innovating in a dynamic, fast-paced environment, this is the perfect opportunity. Apply now!
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
– Fill in the application form
– Record a video showcasing your skill sets
To apply for this job please visit jobs.ashbyhq.com.