Our client is an underwear brand built for bold, powerful women. Their mission is to redefine comfort, confidence, and strength from the inside out, empowering women to move freely, live boldly, and feel great in their own skin through innovative, solution-based comfort wear.
Location
Fully Remote | Flexible (Full-Time or Part-Time)
Role Overview
The Social Media Specialist will play a key role in shaping the company’s social media presence through engaging, performance-driven short-form video content on Instagram and TikTok. Reporting to the Social Media Director, this role blends creative direction, storytelling, and on-camera personality to help define the brand’s social voice and aesthetic.
This is not a typical content role; it requires a balance of creativity, strategy, and analytical thinking. The ideal candidate thrives in testing new ideas, trends, and storytelling formats, bringing energy and authenticity to every piece of content. You’ll collaborate closely with the creative team to bring campaigns, product launches, and brand stories to life.
Key Responsibilities
– Concept, film, and edit short-form videos that highlight products, storytelling, and lifestyle moments.
– Test creative angles, trending audio, and new storytelling formats to drive engagement and conversions.
– Collaborate with the Social Media Director and creative team to ensure alignment with the brand’s tone, brand message, and campaign strategy.
– When not appearing on camera, source and direct on-camera talent.
– Create a mix of organic, aspirational, and UGC-style content that feels authentic and elevated.
– Review content performance metrics and optimize strategy based on engagement and conversion results.
Qualifications
Experience
– Proven experience creating social-first video content for brands or personal platforms.
– Deep understanding of TikTok and Instagram trends and storytelling styles.
– Experience with fashion, lifestyle, or body-positive brands is a plus.
– Proficiency in all stages of content creation.
– Experience working with U.S. market brands, apparel DTC brands.
– Experience with an American apparel brand, the American market, and influencers.
Skills
– Strong on-camera presence and confident, natural energy.
– Proficient video editing skills using tools such as CapCut, InShot, or similar.
– Creative, proactive, and comfortable working independently.
– Strong communication and collaboration skills.
– Photography or design skills are a plus.
– Ability to travel to the U.S. on short notice (dual citizenship or visa flexibility) is a plus.
Opportunity
This is an exciting opportunity to bring your creativity to a bold, empowering brand that celebrates women and individuality. You’ll play an essential role in shaping social storytelling, developing authentic creator-driven content that connects with the audience and drives brand growth.
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
– Fill in the application form
– Record a video showcasing your skill sets
To apply for this job please visit jobs.ashbyhq.com.