Freelance Social Media Manager - LinkedIn Specialist

About Projects by IF

Projects by IF is a design consultancy working at the intersection of design, technology and trust. We help organisations build trustworthy products and services. We're seeking a talented freelance social media manager to grow our LinkedIn presence and support our wider marketing and growth initiatives.

The Opportunity

We're looking for a freelance Social Media Manager specialising in LinkedIn strategy and copywriting to work one day per week boosting IF's LinkedIn visibility and engagement. You'll work closely with our Marketing Lead and founding team to manage our LinkedIn presence across the full funnel—from growing our network to maintaining meaningful conversations with key prospects and partners.

Key Responsibilities

• Connection Building: Build and maintain target client lists across key sectors in partnership with the Growth Lead. Send personalised connection requests on behalf of senior team members, strategically growing IF's network within relevant industries.
• Content Management: Partner with our Marketing Lead to create and schedule LinkedIn posts. Edit content, manage the posting calendar, and maintain a consistent rhythm of activity that reflects our brand voice.
• Engagement & Inbox Management: Comment on relevant posts to boost reach and visibility. Monitor inboxes, flag messages requiring senior responses, and nurture conversations that could lead to business opportunities.
• CRM Integration: Log LinkedIn activity in HubSpot, keeping our CRM connected to outreach efforts and feeding into the wider sales pipeline.

About You

You have proven experience managing LinkedIn for consultancies, agencies or professional services brands across both company and personal accounts. You understand how LinkedIn drives B2B visibility and lead generation in competitive markets.

You're a strong copywriter with an intuitive feel for brand voice and storytelling. IF has a respected reputation in our space, and all content must reflect that positioning. While our Marketing Lead will review everything, we need someone who can quickly grasp the right tone and deliver polished copy with minimal back-and-forth.

You're organised, proactive and comfortable working autonomously once you've ramped up. You manage scheduling efficiently, track multiple accounts seamlessly, and stay ahead of engagement metrics without needing constant oversight.

Familiarity with tools like HubSpot, Dripify or similar LinkedIn management platforms is a valuable plus.

Position Details

• Commitment: 1 day per week initially, with flexibility to adjust as you gain autonomy and impact
• Location: Remote (UK/South Africa based preferred)
• Type: Freelance

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.