Job Description
About GoFundMe
GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes. Together, our community has raised more than $40 billion since 2010. At GoFundMe, we believe in the power of communities to help one another — and CRM is at the heart of how we build lasting, meaningful relationships with our users.
The Role
Join the Global Go-to-Market team as a Lead CRM Specialist. You'll be a user engagement champion who bridges strategy and execution, working across Product, Data, and Marketing to build cross-channel lifecycle programs that drive user engagement, reactivation, and sustainable growth. This role combines deep technical fluency with strong growth instincts, thriving in fast-paced, collaborative environments.
You'll power the performance of CRM efforts across email, SMS, and in-app messaging — developing personalized journeys that are measurable, impactful, and deeply aligned with GoFundMe's mission.
Key Responsibilities
- Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app channels
- Own assigned CRM strategic initiatives to drive key performance metrics (retention, MAU, CVR) across various business verticals
- Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
- Coordinate with agency partners to ensure on-time, quality delivery of communications at scale
- Champion rapid experimentation through A/B and multivariate testing, integrating behavioral triggers, dynamic content, and advanced segmentation to optimize performance
- Identify high-value opportunities to improve user retention, reactivation, and lifetime value (LTV) across the customer lifecycle
- Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA)
- Maintain proper documentation and Quality Assurance processes for every message launched
- Prepare and present campaign performance reports, CRM strategy presentations, and project documentation to stakeholders and leadership
- Collaborate with Product Marketing, Product, Data, and Brand teams to support feature launches and ongoing engagement efforts
- Partner with engineering to maintain and improve the effectiveness of the CRM platform, specifically Braze
What You Bring
- 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
- Extensive hands-on experience with modern CRM platforms, ideally Braze, and adjacent tooling (push/SMS platforms, CDPs, Amplitude, Optimizely)
- Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action
- Proven track record designing and scaling personalized customer journeys that drive measurable business outcomes
- Strategic mindset with bias toward experimentation and continuous improvement
- Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams
- Familiarity with email deliverability best practices and regulatory compliance requirements
Why Join Us
This is an opportunity to make a direct impact on a platform that has helped raise over $40 billion for people in need. You'll work with a mission-driven organization where your CRM expertise directly supports meaningful user engagement and community outcomes.