Community & Content Manager

About GORNATION

GORNATION is a dynamic sports brand founded in 2015 based in Münster, Germany, with a mission to strengthen calisthenics globally. Our products are used in over 100 countries, ranging from training equipment to streetwear. We work closely with elite athletes, prioritize functional design, and maintain the highest standards in everything we do. Social media is one of our most critical growth drivers, and we're looking for a talented Content Manager to elevate our presence.

The Role

We're seeking a passionate Community & Content Manager to strategically develop our social media channels, identify emerging trends, and produce engaging content that resonates with our calisthenics community. Your mission is to increase reach, boost engagement, and establish a strong brand presence across the fitness and calisthenics space.

Key Responsibilities

• Content Strategy & Development: Research trends in calisthenics and fitness sectors. Develop innovative content formats that drive reach and engagement while staying true to brand values.
• Content Creation & Editing: Produce high-quality photo and video content using Photoshop, Lightroom, Canva, and CapCut. Showcase GORNATION products and athlete partnerships professionally.
• Social Media Management: Plan and publish consistent content across Instagram, TikTok, YouTube, Facebook, and Pinterest. Write compelling captions with flawless grammar and brand voice.
• Creator & Athlete Collaboration: Partner with athletes and content creators to coordinate collaboration posts, provide constructive feedback, and amplify reach.
• Performance Analytics: Monitor reach, engagement metrics, and click-through rates. Use data insights to refine content strategy and optimize future campaigns.
• Community Engagement: Respond promptly to comments and messages. Foster active dialogue with the community and maintain positive brand relationships.
• Content Production: Film and photograph original content independently—behind-the-scenes footage, event coverage, product shoots—with strong storytelling and aesthetic sensibility.

Required Qualifications

• Calisthenics & Fitness Passion: Deep understanding of the calisthenics community, familiarity with athletes and influencers in the space, and knowledge of what content performs.
• Social Media Experience: Proven track record managing or building social accounts. Strong knowledge of platform algorithms, particularly Instagram and TikTok.
• Video Editing Skills: Proficiency with short-form video editing. Experience with CapCut, Premiere Pro, Photoshop, Lightroom, or similar tools.
• Creativity & Analytical Thinking: Ability to ideate original content, test new formats, and use performance data to continuously improve results.
• Self-Organization & Ownership: Work independently with structure, drive projects forward, and take responsibility for deliverables.
• Communication Skills: Collaborate effectively with athletes, creators, and marketing teams. Articulate ideas clearly and persuasively.
• Reliability & Consistency: Understand that social media demands daily attention and maintain consistent quality standards.

Work Arrangement

Full-time, on-site position in Münster. We believe creative collaboration, content production, and team coordination work best in a shared workspace environment.