PR & Communications Specialist - Mini-Job (m/w/d)

About snipKI

snipKI is the AI enablement company for German mid-market businesses. Our mission is to empower companies to approach AI strategically, equip teams with essential skills and the right mindset, and successfully implement projects into practice.

Our flagship offering is the AI Driving License – a customized 8-week program that transforms teams from casual ChatGPT users into genuine AI-First thinkers. We operate a curated learning platform featuring over 500 tutorials, already serving more than 600 companies. When enablement leads to use cases requiring technical implementation, we deliver automation solutions, agent systems, and productive AI workflows.

The Opportunity

We're seeking a PR professional at the top of their discipline who is eager to develop AI skills that elevate their own career to a completely new level. This is a unique partnership: you bring world-class PR expertise; we provide hands-on AI enablement through weekly discussions with founders Jens Polomski and Moritz Heininger. Learn how AI-First companies operate while applying your communications craft to shape an entire industry conversation.

Your Mission

Position snipKI and our founders as the leading AI enablement voice across German-speaking markets. You understand how media works, which stories resonate, and how to place experts in relevant publications. Leverage this expertise to establish snipKI as a trusted authority in AI enablement and corporate transformation.

Key Responsibilities

• Media Placement: Secure coverage in relevant tech, business, and economics media by strategically positioning snipKI and our founders as AI experts through targeted outreach
• AI-Powered PR Strategy: Plan and execute PR initiatives using AI tools for journalist profiling, story generation, and topic-to-media matching
• Network Activation: Leverage existing journalist contacts in tech and startup ecosystems while systematically expanding your professional network
• Thought Leadership Amplification: Transform our founder's 60,000 LinkedIn followers and 40,000+ newsletter subscribers into measurable media resonance
• Content Creation (Optional): Develop AI-PR tutorials for our learning platform demonstrating AI-powered PR in practice

Required Qualifications

• Proven PR, media relations, or journalism experience, preferably in tech or startup sectors
• Established network of journalist contacts with knowledge of relevant publication landscapes
• A-player mindset: exceptional expertise in your discipline with demonstrated success
• Strategic thinking combined with hands-on execution capability
• Openness to learning AI tools and integrating them into your PR workflow