Staff Product Manager, MadTech

About DealMaker

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem. Our mission is to make online capital raising mainstream by empowering founders, CEOs, and operators to raise capital digitally from their communities and through strategically marketed campaigns. We provide the only end-to-end solution in this space, with a proven track record: over $2B raised across 1,000+ campaigns, including landmark raises for EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), and Monogram Orthopaedics (Nasdaq: MGRM). We've achieved 3 IPOs in the past year alone and are rapidly expanding our platform to transform global capital markets.

The Role

We are seeking an exceptional Staff Product Manager with deep expertise in marketing and advertising technology (MadTech). You will execute our MadTech platform strategy to optimize investor acquisition through data, automation, and AI-driven solutions. This is a strategic, high-impact position requiring both technical depth and cross-functional leadership.

Key Responsibilities

• Execute MadTech Vision: Drive the product strategy and roadmap for our MadTech platform, focusing on investor acquisition optimization leveraging data, automation, and AI technologies.
• AdTech Expertise: Serve as subject matter expert on AdTech (Paid Ads, Multi-Touch Attribution, Marketing Mix Modeling) to optimize campaigns, improve targeting precision, and maximize marketing spend performance and ROAS.
• Audience & Journey Optimization: Design and evolve audience segmentation strategies using Customer Data Platforms (CDP), customer and investor journey mapping via Email Service Platforms (ESP), and activation workflows. Use performance data and experimentation to continuously optimize targeting, messaging, and conversion outcomes.
• Campaign Performance: Build products enabling planning, execution, and optimization of multi-channel marketing campaigns to attract and nurture investors with focus on audience segmentation and measurement.
• Data-Driven Innovation: Analyze market trends and customer feedback to identify product innovation opportunities. Leverage analytical skills including A/B testing, ROAS analysis, CTR and CVR metrics to inform strategic decisions.
• Cross-Functional Leadership: Collaborate with Product, Engineering, Design, Marketing, Sales, Data, Success, Agency, Legal, and Finance teams to drive product success and strategic alignment.

What You Bring

You are a highly motivated, strategic Product Manager with a passion for MarTech and AdTech. You excel at identifying opportunities, translating them into impactful initiatives, and solving complex technical challenges. You thrive in cross-functional environments, build scalable platforms, and obsess over customer outcomes. You embody speed, drive for results, bold innovation, and resilience in a fast-moving fintech environment.

Ideal candidates bring proven experience with advertising technology platforms, CDP/ESP implementations, marketing automation, campaign optimization, and data analytics in high-growth SaaS or fintech companies.