Director, Growth Marketing - US Remote

About PerfectServe

PerfectServe offers best-in-class clinical communication and physician scheduling solutions, recognized as a Leader in the Gartner Magic Quadrant for Clinical Communication and Collaboration. With an impressive 88% growth rate over the past three years, we're expanding our team to sustain this momentum.

Our mission is to accelerate speed to care by optimizing provider schedules and dynamically routing messages to the right person at the right time in any care setting. By improving clinical workflows and cross-continuum communication, we save lives, reduce length of stay, minimize re-admissions, and bring joy back to caregivers.

Key Responsibilities

Team Leadership & Development

• Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs
• Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement
• Serve as a hands-on leader who operates strategically and tactically, modeling the standard of work expected from the team
• Recruit, retain, and grow top talent as the team scales alongside company growth

Scale the Demand Generation Engine

• Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas
• Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing's contribution to bookings
• Scale and optimize multi-channel campaigns including paid search, paid social, digital display, email nurture, webinars, and interactive content to attract and convert high-intent buyers
• Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets
• Partner with paid media agencies and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting

SEO, AEO & Conversion Rate Optimization

• Own the organic growth strategy, including SEO and AI Engine Optimization to drive qualified traffic and improve search visibility
• Implement conversion rate optimization initiatives across digital properties to maximize lead generation efficiency

This is an exceptional opportunity to lead growth marketing at a rapidly scaling healthcare technology company with strong market validation and customer traction.